I have a warn 9000lbs was on the vehicle when bought new in 2004 still going strong today have done lots of big recoveries (brothers hilux) has been stuck in mud done lots of water crossings and still works every to time I need it
I work as a spare parts manager for a Holden & Mitsubishi dealership and mainly sell warn winches as I believe that you only need it when you are stuck in the middle of **** creek by yourself and it needs to work.. a warn winch will outlast some of our vehicles
maybe when a cheap winch will last the 10 years that mine has I may recommend something else but at the end of the day it is the customers choice you do get what you pay for