Brand loyalty varies. Had Nokia phones for years, and went with an iPhone last time, primarily because of the software and work applications making it tax deductible, and very much a time saver. Hands don't get too grubby at work, so the old touch screen works for me
Partly enticed because the last computer I bought was a Mac, and it has sat there and just worked for 5 and a half years, haven't had to open it up once, fiddle with the registry, replace bits, uninstall viruses etc. The amount of time it has saved means the next one will also be a Mac, to be bought soon. I've got a Windows laptop for work, a brand name one, and for reliability, the Mac just poops all over it.
Motors, well, I've had a Chrysler, Mitsubishi, Mazda, Dunnydore, Falcon, Fiat, Opel (German dunnydore effectively), Camry, Laser, the Navara and now a Land Rover, so you tell me. I've never bought new, and usually 5yrs old plus (sometimes double plus, like the Navara), so individual history is much more important than brand.
Clothing? Big W because it's cheap and you can be in and out quick and back to more fun stuff. And who's got time to watch telly these days? Dr Who on a Saturday night does it for me, current Rugby world cup excluded.