My economy is improving, we're just around 15,000km on the clock and heading into the 11s with 4 adults, suitcases with clothing, Engel, 2x50Ah Deep Cycle batteries and assorted other stuff (shoes, umbrellas and things that don't impact on vehicle weight too much).
I did the "reset" but I am not convinced it's actually achieved anything. I remain skeptical about its benefits, although I am more than willing to endorse the claim that "The ECU reset routine did not damage, inhibit, or otherwise cause issues with my vehicle".
In other words, by doing that reset thingy, you can't actually lose. You might gain squat, you might even look stupid doing step 8a (where you have to shout across the road at your neighbour with your foot on the brake while waving a red flag in the passenger side mirror). But it's my experience that this doesn't do anything detrimental to the vehicle.