I have an Aldi winch. It's pulled me out of the poo a few times and it's pulled tree stumps out of the ground a few times too. Works every time, and really can't fault it - especially for the price!
My winch extension, tree protector and bow shackles are all ARB - I think my snatch block is TJM (which is probably Chinese).
I'm of the opinion that there's little separating any of them these days. Just remember to put a breaker (switch) of some sort on the main power lead so that some smart-arse can't haul out your hook, attach it to your towbar, then trigger the control box to wind the cable back in (it WILL do it).