I think there's a little exaggeration in their figures.
We recently drove from Newcastle to Melbourne, took the dinghy across to Taswegia and filled up in Launceston. We travelled 1,118.0 km and used 120.91 litres - works out to be 10.6LPHK. The factory figures are supposed to be 10.5LPHK and not only do we have a canopy, but we were loaded - something around the 2700kg mark.
The ONLY mod on mine is the EGR mod. I do think that has made a difference, but to get near the factory figure weighing 700kg more is doing pretty darn good.
I haven't touched my DPF. In fact, I'm starting to think it's not such a scary beast - I used to think biodiesel was something to be concerned about too, but getting a load of that (not home-brewed, of course) and finding that I'm using less fuel than with dinosaur is an eye-opener.
I'm not worried about the DPF. I might save more fuel if I didn't have it - but I don't blow soot out the back and the inside of my exhaust is shiny clean. It's something I'm actually liking enough to say the DPF might just stay when the warranty's gone.