Ok, my short and to the point two cents.
-Don't expect huge mpg improvements from any chip that adds extra power and extra fuel...(let that one sink in for a moment...), dispite various claims. Some chips throw off the onboard mpg readout, so don't assume better readings are so much different or better.
-Treat the majority of horsepower claims, just like the mpg claims.....its not uncommon for chip sellers to claim 30-35% extra power.
"Claims on the Internet have been notoriously hard to verify....", Winston Churchill, 1936.
-In my experience, fuel pressure chips like the Tunit do more for the low end power.
-Chips that add extra injector opening (duty cycles) such as the Steinbauer, seem to come in slightly more towards the top end of the powerband.
Fuel pressure chips are more prone to cause an ecu error, due to over adjustment, outside what the ecu and the mechanical fuel pressure relief valve likes. It's a matter of fine tuning, and while annoying and sometimes alarming, such ecu errors (limp modes) don't generally do damage to your engine.
So there you have it.
You can even run both. There's the usual disclaimers on extra fuel, EGTs, getting an EGT gauge, the D40 running hot from the factory, but if such a chip is your only powermod and you don't go for a setting that makes her smoke like the Batmoblie, engine longevity should be alright.