There are two types of fuel filter, for the type 1 and type 2 engines. The 2010 would have the type 2, confirmed by the priming bulb below the fuel filter. Earlier ones, not sure how early, had the hand priming pump on top of the filter.
I've had the same issue with my 2009, but have since solved the problem. The filter has the return line (the small bore tubing) entering and leaving the top of the fuel filter via a black plastic connector that is held into the top of the filter by a spring clip.
That black plastic connector has two O rings on it. If these leak, air will be drawn into the filter chamber and the fuel line will drain back into the tank over night.
These O rings don't come as part of the new fuel filter package, and in any event are too small. I changed mine to a slightly thicker version and haven't had the problem since.
If the motor starts and runs for a few seconds, it won't be glow plugs. The motor is only running on the fuel in the line from the filter to the pump, and then it will stop because it suddenly gets a gut full of air.
To prove this, when the motor stalls, open the bonnet and feel the primer bulb. If it is soft, pump it until it feels hard, and then I'm predicting the motor will immediately start and keep running.
I hope this helps.